Motives for British Imperialism in Africa Essays -- Imperialism Africa

Intentions in British Imperialism in Africa Before the Europeans started the New Imperialism in Africa, almost no was thought about the internal pieces of the landmass. Be that as it may, after certain travelers dug further into the core of Africa, the Europeans before long acknowledged how monetarily significant this region was, and the amount they could benefit from it. At that point, Britain had just little occupations of land in Africa, yet after they understood that they could bring in cash from the rich assets from the inward locales of Africa, they needed to attack the African nations and dominate. This prompted the scramble and eventually, the segment of Africa. During the Age of Imperialism, from 1870-1914, Britain was a significant nation, which end up being valid in the â€Å"carving up† and division of Africa. England was one of the most grounded of the European nations, and had the ability to assume control over a significant part of the most important terrains with the most rich and copious supplies of cru de materials and different assets. There were five principle purposes behind their colonialism. They were political and military interests, compassionate and strict objectives, ideological, exploratory, and in conclusion, however above all, financial interests. Concerning the political reasons, Britain basically needed to stay serious with different nations, for example, Germany and France. At that point, the British had no partners, and different nations, for example, France and Germany, were getting monetarily progressively steady. By assuming control over Africa, and setting up settlements, they would have partners and a feeling of security. Germany and France were additionally a portion of the greater powers in Europe, and the British dreaded them since they expected to stay aware of the opposition of their opponent nations. They were basically compelled to rehearse dominion due to the developing danger of Germany and France. The British kept on being settlers until the start of World War 1, in 1914, in light of the fact that they expected that they may lose their realm. They vanquished and included numerous pieces of Africa, for example, Egypt, South Africa, Nigeria, the Suez Canal, etc†¦ In many cases, the purposes behind this wa s had the option to colonize these individuals and increase unions with them and furthermore to convey the message to different nations that they were as yet serious. One prime case of this, was the manner by which Britain purchased the Suez Canal into their own capacity. Fredinand de Lesseps, a Frenc... ...e from India. That was the fundamental precept of all British dominion. Since the beginning, the British have been a country of mariners and representatives. With the beginning of the royal period, cash started to rise to influence, and the abundance of the British raised them to the highest point of the world. As Sir Walter Raleigh stated, Whosoever orders the ocean orders the exchange; whosoever orders the exchange of the world orders the wealth of the world, and thusly the world itself. India was the place the wealth of the world originated from, the gem in the crown of the British Empire. The British expected to disperse the danger of different Europeans in Africa to keep up control of India, and they did so productively. They immediately dealt with both the significant ocean courses to India and afterward turned their eyes to the remainder of the mainland. Regardless of whether the British were attempting to cultivate open help or keep another country from turning into a danger, every British activity in Africa were legitimately or in a roundabout way connected to India. The British were propelled by their craving to turn out to be incredible, and they handily consolidated undertaking and triumph to make a globe traversing domain based on the abundance of India.

The Zoo Story Essay Example for Free

The Zoo Story Essay Edward Albee, in his play The Zoo Story, shows his authority of â€Å"the theater of the preposterous. † Through preposterousness he figures out how to expose the basic social standards and confinements upon genuine human feeling and presence forced by American culture. Cursorily Jerry is the foolish character, yet as the one demonstration play advances it becomes obvious that Albee plans to uncover the genuine ridiculousness inalienable in common, regular talk and activityâ€this is given by Peter. Diminish is over and over alluded to by Jerry as a vegetable; he is by all accounts vacuous as in he carries on and acts completely as he is relied upon to by the standards of society. He is appropriately courteous and his words are totally vacant; he never says what he really feels, just what he trusts it is proper to state. The plot is totally direct, in spite of the fact that the exchange is definitely not. Basically, the play is just about Jerry and Peter as they happen to experience each other at the recreation center. They talk with one another; at that point Peter wounds Jerry and leaves him to pass on. Along these lines, the plot is straight in that it just follows these occasions progressively as they occur. In any case, Jerry’s endeavored clarifications encompassing his life and the occasions that made-up his day are purposely introduced in a disconnected way. Jerry appears to experience difficulty speaking with different creatures; yet, we arrive at acknowledge by the end, that he is unquestionably more fruitful in passing on his deepest feelings than Peter is. His clarification of why he went to the zoo looks bad to a man who works with words each dayâ€Peter is a distributer. There is no amiable or inconspicuous response to the subject of why Jerry went to the zoo; therefore, he sincerely discloses to Peter his forlorn and fierce inspirations. This is the reason Jerry’s â€Å"zoo story† starts with a portrayal of his high rise, and the unreasonable lady that is his landowner. It is significant this cluttered record of Jerry’s visit to the zoo really happen in the clear structure of a straightforward discussion in a recreation center: Peter turns into the crowd to this unbridled articulation of feeling and sin forced upon his organized life. In an exacting sense, Jerry and Peter are just creatures. They have impediments put upon their activities similarly as the creatures in the zoo are kept in a correctional facility. While Peter appears to be completely content with his limited positionâ€or maybe he is uninformed that he is bound at allâ€Jerry appears to bristle at the general concept. To Jerry the precise working of society has kept him from contacting others in any important manner. In such manner, he is somewhat captivated by Peterâ€a man who typifies everything normal and fake. When Peter makes a hasty judgment about Jerry’s life he is asked, â€Å"What would you say you were attempting to do? Bode well out of things? Bring request? The old categorize bit? † (Albee, 25). By offering these conversation starters Jerry is uncovering his enthusiasm for the instruments of Peter’s thought, however he additionally is by all accounts endeavoring to show Peter something; to lead him to an end which he has just reached. Jerry needs to connect and contact Peter, yet he can't be fruitful until Peter acknowledges how he is controlled. Jerry is an individual sort character: understanding his brain research is a higher priority than his genuine capacity in the play. Clearly, he is attempting to, and in the end succeeds, in realizing an adjustment in Peter; yet the presentation of this change is less significant than getting a handle on the motivation behind why Jerry needs to succeed. Essentially, the play’s intention is to reveal the brain science of the characters; the crowd gets the feeling that any organizing of the plot which accomplished this would at last pass on similar messages. In like manner, Peter is likewise an individual kind character, yet this is needy upon his proportional relationship with Jerry. At the end of the day, Jerry and Peter’s specific mental states are critical all by themselves, yet they require each other’s collaboration to completely uncover the gravity of their presences. We couldn't in any way, shape or form comprehend anything significant about Peter without Jerry; comparatively, Jerry must be seen as being sporadic or crazy once Peter’s point of view is comprehended.

Types of Depression Commonly Found in Teens

Types of Depression Commonly Found in Teens Depression Childhood Depression Print Types of Depression Commonly Found in Teens By Amy Morin, LCSW facebook twitter instagram Amy Morin, LCSW, is a psychotherapist, author of the bestselling book 13 Things Mentally Strong People Dont Do, and a highly sought-after speaker. Learn about our editorial policy Amy Morin, LCSW Medically reviewed by Medically reviewed by Aron Janssen, MD on November 19, 2019 linkedin Aron Janssen, MD is board certified in child, adolescent, and adult psychiatry and is the vice chair of child and adolescent psychiatry Northwestern University.   Learn about our Medical Review Board Aron Janssen, MD Updated on January 22, 2020 More in Depression Childhood Depression Causes Symptoms Diagnosis Treatment Types Suicide Depression is common during adolescence and it  may look different in teens than adults. Teens often seem more irritable than sad when theyre depressed. But, not all depression is created equal. The word depression is used to describe a variety of conditions. There are four main types of depression that commonly affect teenagers. Recognizing the signs and symptoms can be key to getting a teen treatment. And early intervention can often be key to successful treatment.   1. Adjustment Disorder With Depressed Mood An adjustment disorder occurs in response to a life event.  Moving to a new school, the death of a loved one or dealing with a parents’ divorce are examples of changes that can spur an adjustment disorder in teens. Adjustment disorders begin within a few months of the event and may last up to six months.?? If symptoms persist beyond six months, another diagnosis would be more appropriate. Although brief in nature, adjustment disorders can interfere with sleep, school work, and social functioning. Your teen may benefit from talk therapy to teach him new skills or help him cope with the stressful situation. 2. Persistent Depressive Disorder (Dysthymia) Persistent depressive disorder (dysthymia) is a low grade, chronic depression that lasts for more than a year. Teens with dysthymia are often irritable and they may have low energy, low self-esteem, and feelings of hopelessness. Their eating habits and sleeping patterns may also be disturbed. Frequently, dysthymia interferes with concentration and decision making. Its estimated that roughly 11 percent of teens, ages 13 to 18, experience dysthymia.?? Although dysthymia isn’t as severe as major depression, the long duration can take a serious toll on a teen’s life. It can interfere with learning, socialization, and overall functioning. Dysthymia also makes a teen more susceptible to other mood disorders later in life. Cognitive-behavioral therapy and medication are often very effective in treating dysthymia.   3. Bipolar Disorder Bipolar disorder is characterized by episodes of depression followed by periods of mania or hypomania (a less severe form of mania). Both the depressive and manic states will last anywhere from a couple of weeks to many months. Symptoms of mania include a reduced need for sleep, difficulty focusing, and a short-temper. During a manic episode, a teen is likely to talk fast, feel very happy or silly, and be willing to engage in risky behavior. Many teens engage in high-risk sexual behavior during a manic episode.?? Teens with bipolar disorder will likely experience significant impairment in their daily functioning. Their severe mood changes interfere with their education and friendships. Bipolar is treatable but not curable. Bipolar is usually best treated with a combination of medication and therapy. 4. Major Depression   Major depression is the most serious form of depression. It is estimated that 13 percent of teens, ages 12 to 17, experienced at least one episode of major depression in 2017, according to the National Institute of Mental Health.?? Younger children have about equal rates of depression based on gender. After puberty, however, girls are twice as likely to be diagnosed with depression.?? Symptoms of major depression include persistent sadness and irritability, talk about suicide, a lack of interest in enjoyable activities and frequent reports of physical aches and pains. Major depression can cause severe impairments at home and at school. Treatment usually involves therapy and may include medication. Treatment for Depression Unfortunately, many teens go undiagnosed and untreated. Often, adults dont recognize the signs of depression in young people. If you notice changes in your teens mood or behavior that lasts longer than two weeks, schedule an appointment with the doctor. Express your concerns and describe the symptoms that youre seeing. Make it clear to your teen that you dont think shes weak or crazy. Instead, talk about a mental health issue the same way you would discuss a physical health problem. Explain that emotional problems need healing the same way physical health problems do. And sometimes, depression  requires an exam and treatment beyond what youre able to do at home. Find Help With the 7 Best Online Resources for Depression Your childs physician may refer you to a psychotherapist or a psychiatrist for further assessment and treatment. Talk therapy, family therapy, group therapy, and medication may be treatment options. Treatment will be based on the type of depression your teen has and the severity of her symptoms.

Essay about Raymond Carver (what We Talk About When We...

Mel McGinnis of â€Å"What We Talk About When We Talk About Love† seems like that one guy that everyone seems to know. He stands out from others; he’s unique. You either love him or hate him. Mel is very much like one of my good friends. They are both very individualistic and hey are both annoying drunks. They are both interesting characters though. I think the author Raymond Carver created the character Mel based off someone he knew. Carver created Mel for one reason or another. nbsp;nbsp;nbsp;nbsp;nbsp;Mel is just like one of my good friends. One day I like him; the next day I hate him. People like this tend to get annoying to others around them. They are very argumentative. My friend will argue forever and†¦show more content†¦He gets drunk, rambles, and always seems to get sidetracked. The conversation from the beginning was brought to the topic of love. Mel was married before his marriage to Terri as was she. The topic shoots off towards Terri’s ex-husband. Terri was in a marriage with an abusive husband named Ed. She called it love; Mel called it insanity. Ed tried to kill Terri, and even threatened to kill Mel. He ended up killing himself. Terri and Mel argued for a little over whether or not Ed loved Terri. Mel thought not. That started Mel off on what love is. Mel thinks that real love is nothing less than spiritual love. He explains that everyone is going to love one way or another. He claims he loved Marjorie his former wife, but he mentions that he would not mind her dead now. Then he goes on to explain that he loves Terri now, but if for some reason he lost her he would end up falling in love with somebody else. He believes that one will always love. To me that almost does not seem like love. It seems like the fear of being alone. That is an opinion though. Everyone around the table argues their points. Then Mel goes on to tell yet another story to support his theory of how dumb people act and live when it comes to this. He talks, gets sidetracked, tells more stories and babbles about nothing; Then is reminded to finish his original story. After he does so, theyShow MoreRelated What We Talk About When We Talk About Love by Raymond Carver968 Words   |  4 PagesWhat We Talk About When We Talk About Love by Raymond Carver The short story What We Talk About When We Talk About Love, by Raymond Carver, is about two married couples drinking gin and having a talk about the nature of love. The conversation is a little sloppy, and the characters make some comments which could either be meaningless because of excessive alcohol in the bloodstream, or could be the characters true feelings because of excessive alcohol in the bloodstream. Overall, the author usesRead MoreWhat we Talk About When We Talk about Love by Raymond Carver649 Words   |  3 PagesLove The story started with a group of four people drinking gin in a room. The first man to say the first word was Herb. Herb was a cardiologist his specialty was the heart. He started talking about the value of love. â€Å"Love is somewhat spiritual or agape in nature,† (1) He said. Herb also thought that the real love was nothing less than spiritual love. Herb’s idea of love was totally different with his wife’s idea of love. Terri was another member from the group. She told her friends that she hadRead MoreWhat We Talking About When We Talk About Love By Raymond Carver1677 Words   |  7 PagesLove can be defined in many ways, but does anyone know the true meaning of it? In Raymond Carver’s short-story What We Talk About When We Talk About Love, he shows us the realism behind the true meaning of love with a menacing tone. This story particularly shows how different people may have different definitions of it that reflect who they are as a person by using strangle dialogue given by the characters and situations that reveal symbolic items. From the ironic remarks and slight rebuttals inRead More`` What We Talk About When We Talking About Love `` By Raymond Carver2397 Words   |  10 PagesWhat is love? Love can come from that of a friends hip, a romantic relationship, the unconditional love that God has for one, or simply one person adoring another. These are all considered, in one form or another, love. However, as Mel McGinnis has asked: â€Å"what do any of us really know about love?† (333). Is love real, or is it just a figment of our imagination? What does the word LOVE even mean? The indefinability of love is the overlaying theme in the story â€Å"What We Talk About When We Talk AboutRead MoreWhat I Am About When We Talk About Love By Raymond Carver Essay1464 Words   |  6 PagesLove is a commonly misinterpreted concept that is many times taken for granted and unsurprisingly difficult to thoroughly comprehend. Love is an intangible conception and a condition of the mind that allows one to transcend emotional barriers between one another. In Raymond Carver’s short-story â€Å"What We Talk About When We Talk About Love†, love is illustrated in several different ways to provide insight on the various forms of love and how they transcend these emotional barriers. Love comes inRead MoreThe Sojourner And What We Talking About When We Talk About Love By Carson Mccullers And Raymond Carver1291 Words   |  6 PagesIn the short stories title The Sojourner and What We Talk About When We Talk About Love, written by Carson McCullers and Raymond Carver respectively, the writers tell a story about love and its changing attitudes. The main characters in these stories all vary in regard to their personalities and their individual idiosyncrasies, however, the message being conveyed by McCullers and Carver is that of the changing nature of love, and how it can impact an individual’s sense of self in respect to how oneRead MoreRaymond Carver1583 Words   |  7 PagesRaymond Carver (1938-1988) was a poet and a simple realist writer of short stories. His prose addresses the average working-class citizen. Bill Mullen describes the book that contains the short story â€Å"What We Talk About We Talk About Love† to the â€Å"distinctly post-mode rn fate of contemporary working-class Americans† (Bloom). The writings are depressing and riddled with failures in life. The textbook calls his school of writing â€Å"Alcoholic Blue-Collar Minimalist Hyperrealism† (Bayam). This is evidentRead MoreImportance of Symbolism in What We Talk About When We Talk About Love1027 Words   |  5 Pagesmake. What We Talk About When We Talk About Love is a short story about four friends trying to find the true meaning of love, trying to prove points through experience. In What We Talk About When We Talk About Love, Raymond Carver uses very strong symbolism to help convey the theme of the story. Instantly, it is easy to recognize that Carvers story will be one on love, since the title clearly mentions it. He introduces the characters, two married couples, who are having a discussion about loveRead MoreWhat We Talk About When We Talk About Love807 Words   |  4 PagesWhat We Talk About When We Talk About Love After analyzing Raymond Carver’s â€Å"What We Talk About When We Talk About Love,† it is easy to see that there are several different ideas concerning true love that the characters in the story are in dispute over. Terri’s idea of real love is the most valid out of the group at the table. All of the members of the group are rather confused as to what real love is. Terri is included as one of the confused. However, I believe that she is the closest to understandingRead MoreThe Most Important American Fiction Writer1661 Words   |  7 PagesRaymond Carver has been called â€Å"the most important American fiction writer in the second half of the twentieth century† and â€Å"the most influential American short story writer since Ernest Hemingway† (Kleepe vii). He was very successful despite his many difficult life experiences. Carver grew up during a very difficult time in America. However, early on, Carver and his wife believed their hard work would eventually pay off despite the challenges in the world around them. They thought it would fix almost

What Is the Ordinary World in the Heros Journey

The heros journey begins with the hero in the ordinary world, going about ordinary life, except that something isnt quite right. What he does in the first scenes demonstrates a flaw of some kind, a lacking to be overcome, for either the hero or someone close to him or her. The Ordinary World According to Christopher Vogler, author of The Writers Journey: Mythic Structure, we see the hero in his ordinary world so we recognize the difference when he enters the special world of the story. The ordinary world generally conjures a mood, image, or metaphor that suggests a theme and gives the reader a frame of reference for the rest of the story. The mythological approach to story boils down to using metaphors or comparisons to convey the heros feelings about life. The ordinary world is sometimes set in a prologue and often strains credibility to prepare the audience for the special world, Vogler writes. An old rule in secret societies is that disorientation leads to suggestibility. It allows the reader to suspend disbelief. Writers often foreshadow the special world by creating a microcosm of it in the ordinary world. (e.g., Dorothy’s ordinary life in the Wizard of Oz is depicted in black and white, the events mirroring what she is about to encounter in the technicolor special world.) Vogler believes that every good story poses both an inner and an outer question for the hero that becomes apparent in the ordinary world. (e.g., Dorothys outer problem is that Toto has dug up Miss Gulchs flower bed and everyone is too busy preparing for the storm to help her out. Her inner problem is that she has lost her parents and doesn’t feel at home anymore; shes incomplete and about to embark on a quest for completion.) The Importance of the First Action The hero’s first action usually illustrates his or her characteristic attitude and the future problems or solutions that will result. Stories invite the reader to experience an adventure through the heros eyes, so the author generally strives to establish a strong bond of sympathy or common interest. He or she does that by creating a way for the reader to identify with the heros goals, drives, desires, and needs, which are usually universal. Most heroes are on a journey of completion of one kind or another. Readers abhor the vacuum created by a missing piece in a character, and so are willing to embark on the journey with him or her, according to Vogler. Many authors show the hero unable to perform a simple task in the ordinary world. By the end of the story, he or she has learned, changed, and can accomplish the task with ease. The ordinary world also provides backstory embedded in the action. The reader must work a little to figure it all out, like getting pieces of a puzzle one or two at a time. This, too, engages the reader. While analyzing your heros ordinary world, remember that much can be revealed by what characters dont say or do. This article is part of our series on the heros journey, starting with The Heros Journey Introduction and The Archetypes of the Heros Journey.

Marketing Strategies of Colgate Palmolive Ltd Free Essays

string(47) " VP Marketing Colgate Palmolive \(India\) Ltd\." Project Report A STUDY ON MARKETING STRATEGIES OF COLGATE PALMOLIVE LTD. Submitted to: Dr. D. We will write a custom essay sample on Marketing Strategies of Colgate Palmolive Ltd or any similar topic only for you Order Now K. Agarwal Submitted by: DINESH CHAUHAN[62014] VIVEK DHAR [62066] FORE SCHOOL OF MANAGEMENT NEW DELHI Contents ? Introduction1 ? Objective2 ? Methodology3 ? Company Profile4 ? Company Strategy6 ? Marketing Mix15 ? SWOT Analysis26 ? Survey Findings28 ? Retailers Survey34 ? Conclusion37 ? Suggestions39 ? Consumer Questionnaire ? Retailer Questionnaire ? Bibliography INTRODUCTION As early as 3000 B. C. Egyptians used toothbrushes fashioned from twigs. In the 20th century a major design advance occurred in 1938 with the launch of Dr. West’s Miracle Tuft toothbrush, the first nylon bristle brush. Until the late 1970’s toothbrushes were widely viewed by consumer as a commodity and were primarily purchases on price. The involvement remained low and the companies also treated their toothbrushes as an extension, to get their consumers to use their toothpastes. Typically in the Indian market the percentage of toothbrush users has slowly inched upwards. As it has always been associated by the non-users as a non-essential item more so because of their fierce loyalty to the margosa twigg(Datun) and the index finger. The market of late has been the entry of several foreign players and the marketing game has assumed a totally new dimension. Companies are trying to shift to â€Å"PULL† strategy of long term returns and the inclination of consumers to shell out a few rupees extra to ensure a more wholesome care of their teeth and gum. This has resulted in rapid growth in value terms. Added to this is the initiative of the companies to focus on expanding the market by bringing the over 65% non-users in their consumer fold. With such vast potential to be exploited, the entry of several new players with their innovative ideas and experience in similar developing markets, the industry is likely to see a lot of action in the immediate future. OBJECTIVE The above of the project was manifold. ? First of all a general idea of the toothbrush industry – its competitiveness, volume and potential was to be adjudged. Next was to go on to analysis of the attitudes of a typical consumer and his/her idea/perception of this low involvement category product. ? This was to be followed up with the study of Colgate Plus toothbrush, as a typical product of the company, Colgate Palmolive and its standing in the market vis-a-vis other players, especially new entrants. ? To amalgamate all above to conclude as to what was to be the future/probable course of the toothbrush industry and Colgate Plus tooth brush in particular. METHODOLOGY 1. To get an idea of the industry, I went through all the relevant literature we could lay my hands upon. This included A M’s, Business Today’s. 2. For consumer attitudes, I prepared a questionnaire that was circulated among 70 odd people, well spread out across the whole of Delhi. The same was done with the retailers to try and see the conformity in findings in some specific attributes. 3. The questionnaire was to structured that an idea of brand image and relative studying of various brand could also be elicited. 4. The findings were synthesized, and keeping in mind the new entrants, their potential and the potential of the market, projections were made and conclusions were drawn. COMPANY PROFILE A household name for paste and tooth powder, Colgate Palmolive (India) was established on 23rd September 1937 as a private limited company in Bombay, as a wholly owned subsidiary of Colgate Palmolive Co. Of USA Initially it started with trading activity and later set up manufacturing operations in 1949 at Sewry (Bombay). The company became a public limited company on 5th October 1978. In 1990-91 the company commissioned facilities for fatty acid and toilet soap at Waluj (Aurangabad). The plants at Sewri and Waluj manufacture oral care products like dental creams, tooth powder tooth brushes and personal care products like toilet soaps, shampoo, which are marketed under various brand names such as Colgate, Palmolive, Halo, Protex and Charmis. The company’s distribution network covers 1700 stockists and 4,50,000 retailers with ware house facilities in Mumbai, Calcutta, Delhi, Hyderabad, Lucknow and Madras ( and a new addition at Faridabad). The company has its own Research and development facilities and had also been getting the RD benefits of the parent company. It has a well established quality Control Department at Sewri Waluj. For 40 years, since inception till 1978, Colgate was carrying on its business in India with a paid up capital of Rs. 1. 5 lakh made up of 1500 equity shares of Rs. 100 each, when it was increases to Rs. 1. 96 crore, by a bonus issue in the ratio of 130:1. To comply with the FERA regulations, Colgate Palmolive, USA diluted its share holding to 40% in the Indian company, through an offer of sale to the Indian public in October 1978. Following FERA relaxation, the foreign shareholding was increased from 40% to 51% in September 1993. Colgate Palmolive (CP) is a global leader in household and personal care products. In 1991, it had sales of $ 6. 06 billion and a gross profit of $ 2. 76 billion, its world wide RD expenditures were $ 114 million and media advertising expenditure totalled $ 428 million. Colgate Palmolive’s five year plan for 1991 to 1995 emphasized new product launches and entry into new Geographic markets, along with improved efficiencies in manufacturing and distribution and a continuing focus on core consumer products. In 1921 $ 243 million was spend to upgrade 25 of Colgate Palmolive’s 91 manufacturing plants, 275 new products were introduced world-wide; several strategic acquisitions (e. g. of the Mennen men’s toiletries company) were completed and manufacturing began in China and Eastern Europe. Since 1985, gross margins had climbed from 39% to 45% while annual volume growth since 1986 had averaged 5% International sales Colgate Palmolive’s strong unit, accounted for 64% of sales and 6% of profits in 1991. COMPANY STRATEGY – ORAL CARE AND TOOTHBRUSH INDUSTRY IN PARTICULAR Volume is the key† says Richard Usuquen, VP Marketing Colgate Palmolive (India) Ltd. You read "Marketing Strategies of Colgate Palmolive Ltd" in category "Papers" To expand the market in all ranges, CP has an ongoing RURAL VAN PROGRAMME and SCHOOL PROGRAMME covering 14 million villages and 80 million consumers, teaching people brush or even clean their teeth with the fingers. CP’s action centring around finely balancing the urban market – (59. 5%) and rural markets (68% share) . So while the company has introduced such premium packaging as stand up toothpaste tubes with flip-up caps in the urban market, it is also selling sachets of Colgate dental cream at low prices. This focus on volumes is also evident in the toothbrush market, estimated at 400 million units per annum. C-P is the toothbrush leader in India with an approximately 60% market share, but since ‘95 it is facing challenges from HLL which has already garnered 8% market share. Usuquen says â€Å"The penetration of brushes in India is very low, so more than market share, it is important to grow the market†. To that end CP has actively introduced line extensions across all three segments – economy, middle and premium since last year. At the entry level it has adopted the sleeve packaging, with no individual cases. The focus is on driving volumes through the price-sensitive segment. The mid-price market has been the introduction of the HIGH KLEEN range, while the upper end has seen the zig – zag and Double – Action launches. For the economy segment, a price focus has been adopted. On offer are five toothbrushes each from the CP and Cibacca stables to rural consumers, at prices low enough to generate trial. For the urban market, the focus is on maintaining novelty value by introducing new variants and added features. Whatever is new, people buy. So the idea is to accelerate choice through a variety of product features†. CP’s perception of the Indian market is of one where people welcome change but clamour for high end products at cheaply prices. The answer to this conundrum as per the company’s strategy is to â€Å"†¦.. Optimise cost and formulation and the proceses and come up with efficient manufacturing to answer this â€Å". CP’s strategy is to pour in a lot of investment in the Indian market in terms of capital expenditure and organizational support and each out to the deepest interiors. SEGMENTATION The toothbrush industry can be regarded as a component of the Oral Care industry which broadly comprises tooth paste, mouth wash and floss, besides tooth brushes and a large unorganized naturally available cleaning mediums viz. Index Finger, Neem twigs etc. But Colgate Plus need not to bothered about latter as it operates in a different category. The tooth brush industry can be segmented in the basis of social class income group (Demographic Segmentation ), price (Product segmentation), benefit (behavioural segmentation), the last being the most important. DEMOGRAPHIC SEGMENTATION ACCORDING TO PRICE |Segment |Category |Brands |Characteristic | |Low income rural class |Economy |Promise, Cibaca |Looking for low price | |Middle income group semi urban |Standard |Colgate Classic Pepsodent popular | Value for money | |consumer | | | |Upper middle income urban |Premium |Colgate Plus, Classic, Ajay, Royal |High quality cleaning efficiency | |consumers | | | | |Upper class urban sophisticate |Super Premium |Oral B, Aquafresh, Jordan, Close Up|Unique, attribute, dentists | | | | |recommendation | The last two categories merge, since Colgate Plus is intelligently positioned in between the two to maintain a high quality in age as well as encourage switches from standard category to up grade PSYCHOGRAPHICS |Variations in Product |Jazzy looks, Transparent handle|Simpleton looks, Modest |Mix of the two : transparent | | |Flashy colours Superior Packing|packaging, Solid colours |handle but not very flash | | | | |packaging. |Urban sophisticate |Chooses with care, sports it as|Abhors |Abhors | | |a status symbol while | | | | |interacting in group travels | | | |Semi urban Non Chalant User |Aspires for it, but finds it |Very often goes for this as it |Some times this | | |difficult to afford; tries it |serves is purpose without much | | | |seldom |expenditure | | |Rural User |Does not have access/can’t | Is the only option Datun |Generally can’t afford this | | |think of | |either | |Tooth brushes brands |Oral B, Jordan, Aqua fresh etc. |Promise, Forhans etc. |Cibaca, Ajanta, Ajay etc. | The overall response reflects a gradual move in the direction of the premium to super premium segment as it is once in three months/four months purchase, thus being successful in luring all customers (except the rural user who are a small minority of the Market) to try out the ones that are places at a higher price on account of their trendy looks and overall appeal of style and splendor. BENEFIT SEGMENTATION |User Characteristic |Invalid oral health consumer |Involved oral health Consumer |Uninvolved Oral Health Consumer| | |Therapeutic Brushers |Cosmetic Brushers |Non-chalant Brushers | |Product Differentiater |Search functionally superior |Search for product that |Views products as same Lack of | | |product with many attributes. effectively delivers cosmetic |interest | | | |benefits | | |Advertising appeal |Put off by hardsell Prefers |Influenced by promotion, |Relatively unaware of ads can | | |dentist recommendation or |hammering on a USP |at most be influenced by price | | |in formed opinion | |offs, package deals | |Buying behaviour |Buys for himself, will go to a |Buys and uses for himself. |Buys for family. , will pick up| | |specialised store |Will not go beyond a large |any brand available. | | | |shop, supermarket | | |Regularity of usage |Brushes after every meal |Brushes mostly once, sometimes |At most once a day | | | |twice | | |Brand loyalty High |Low |Nil | |Price (Willing to pay) |20 |15-20 | Rs. 20 |3. 0 |25. 0 |7. 5 | |ASCRIBED TO | | | | |No specific reason |59. 4 |33. 3 |50. 0 | |word of mouth |15. 6 |16. 7 |19. 1 | |impressed with advt. |9. 3 |20. |11. 9 | |shopkeeper insisted |15. 6 |20. 8 |14. 3 | |dentists advice |6. 3 |8. 3 |4. 8 | |REPLACEMENT FREQUENCY | | | | |0-1 MONTHS |23. 5 |12. 5 |17. 4 | |1-2 MONTHS |26. 5 |29. |28. 3 | |2-3 MONTHS |23. 5 |29. 2 |30. 4 | |3-4 MONTHS |23. 5 |16. 7 |19. 6 | | 4 MONTHS |2. 9 |16. 7 |4. 3 | |FREQ. OF BRUSHING | | | | |Once (per day) |50. 0 |28. |46. 7 | |Twice |44. 2 |68. 0 |46. 8 | |after every meal |2. 9 |4. 0 |2. 2 | |Not very particular |2. 9 |0. 0 |2. 2 | |pressed with Advertisement | | | | |YES |11. 1 |22. 2 |12. | |NO |88. 9 |78. 0 |87. 1 | RELATIVE IMPORTANCE OF ATTRIBUTES | |MALES |FEMALES |TOTAL |RANK | |PRICE |62. 7 |57. 3 |61. 2 |5 | |PACKAGING |40. 2 |49. 3 |44. 6 |8 | |DURABILITY |74. 5 |74. 7 |75. |2 | |LONG HANDLE |51. 9 |60. 0 |57. 0 |6 | |FLEXIBLE NECK |52. 9 |60. 0 |57. 1 |6 | |COMFY. ANGLE |68. 6 |78. 7 |73. 7 |3 | |SOFT BRISTLES |78. 4 |86. 7 |82. 9 |1 | |LOOKS |46. 1 |40. 0 |44. 9 | |DIAMOND HEAD |36. 3 |41. 3 |38. 9 |10 | |GRIP |58. 8 |68. 0 |63. 4 |4 | |INDICATOR |28. 4 |41. 3 |34. 3 |11 | COLGATE PLUS USERS RESPONSE | |Males |Females |Total | | |v. Good | |COLGATE PLUS |30. 96 | |CIBACA |14. 28 | |ORAL-B |16. 66 | |CLOSE-UP |9. 52 | |PEPSODENT POPULAR |7. 14 | |JORDAN |9. 2 | |OTHERS |11. 90 | BRAND RECALL |BRANDS |PERCENTAGE | |COLGATE PLUS |20. 47 | |PEPSODENT POPULAR |11. 02 | |CIBACA |10. 4 | |ORAL-B |9. 54 | |AQUA-FRESH |7. 59 | |AJANTA |7. 09 | |OTHERS |28. 35 | Only about 5% of the respondents could not remember which toothbrush they were presently using which were excluded from the above computing. RETAILER’S SURVEY FEATURES |No. f Respondents |: |20 | |Areas covered |: |Defence Colony, South Avenue, Khan Market, North Campus, Sarojini| | | |Nagar | |Nature of survey |: |Structured Questionnaire | |Objective |: |a) To gather the respond to new entrants vis-a-vis Colgate Plus | | | |as perceived by retailers. | | | |B) Retailers favorite brand(s) | | | |Margins offered | |Limitations |: |Given the areas covered, the response was bound to be asked in | | | |favour of the upper class users. | F INDINGS |A. Availability | | | |Easy |: |Classic, Aqua-Fresh, Oral-B, Pepsodent, Colgate Plus | |Not Easy |: |Royal, Forhans, Cibaca, Jordan, Prudent. | |B. Sales | | | |High |: |Colgate Plus, Cibaca, Classic, Pepsodent, Oral-B | |Satisfactory |: |Close-up, Ajanta, Ajay, Jordan, Aqua-Fresh | |C. Profit Margins | | | |Highest |: |Classic, Royal | |High |: |Jordan | |Medium |: |Oral-B, Aqua-Fresh, Reach, Cibaca | |Low |: |Colgate Plus, Pepsodent, Close-up | * Highest Margin : 35-40%Lowest Margin – 10-15% N. B. Colgate Plus features in the lowest level of margin and yet commands the highest market share. The low margin was however denied by the Sales Office of Colgate-Palmolive at Delhi, who claimed to offer equal to that of the industry standards. Colgate Plus was not backed up by any appraisal system whatsoever. Supply is kept regular on weekly basis. D. Retailer’s Perception Of Preferences |BY BRAND NAME |36. % | |CHEAP BRUSH |9. 3% | |SPECIFY PRICE RANGE |15. 9% | |EXPENSIVE |21. 5% | |TRY NEW ONESE |16. 8 | E. Retails insisted on â€Å"Pushing† Classic as it was moderately priced and yet offered a very good margin. * The â€Å"D† above was also substantiated by our consumer survey. CONCLUSION The present day brushing habits of the Indian society as a whole leaves a lot to be desired – 41 toothbrushes are sold for every 100 persons per year! Total units sold add u to a little over 400 million, growing at the rate of 10% p. a in volume terms and 25% in value terms (difference explained by the shift to upper end of the market). This implies not much inroad has been made into the rural and semi-urban market. Non-users constitute about 65% of total population. While the global brands try to create new markets and add new dimensions, there is much greater latent demand. Out of their stable of marketing strategies, advertising till now had been low priority for the players (this was confirmed in our survey as 88. % of respondents don’t recall the ads). This indicates companies find it formidable to change the low involvement level psyche of consumers and the route of aggressive sales promotion by way of price offs, POP displays, tied sales and generous trade margin s still hold the key to increasing off take of toothbrushes. No one has made a serious attempt in the virgin territory of 65% non-users (CP’s Rural Van Programme is a recent drive). The thought of doing a Nirma to the toothbrush market has escaped everyone. Despite packaging constituting a substantial (upto 40%) of the cost of a toothbrush it has found to have influenced the purchasing decisions of the buyers. In our survey consumers corroborated to this effect (refer to the survey findings). Companies could rethink their strategy of increasing differentiability by packaging and instead invest in product development for the same. SUGGESTIONS Some possible product improvisations Attached straight tongue cleaner cased in the toothbrush handle. Cartoons character printed on the handle to attract kids. Padding on the handle end to massage the gums. Casing the toothbrush (for kids) in a toy form. Neck with adjustable handle. Get a certificate by the Indian Dental Association (IDA) for the toothbrush, like the Colgate Calciguard Toothpaste. Segregate the toothbrush types for different age groups, e. g. , Children – Thicker handle for better grip, bright colours and cartoons printed on the handle. Young People of Teenager – more trendy colours and designs, like stripes or polka dotted, more vibrant colours. Adults – Simple designs and sober and decent colours. For the new entrant Introduce the product with the offer of one free toothbrush with the purchase of a brush which will help in blocking and prepointing the purchase of the buyer. As the target segment is the premium segment therefore, premium pricing of the product is necessary. Price the product at Rs. 251 -* or at Rs. 301- and not at Rs. 361 or Rs. 221- because the shopkeepers face a problem in returning small changes of Rs. 31 or Rs. 31- and Rs. 1 so they sometimes avoid the product as confessed by the shopkeeper. Add value to the product by giving tips on taking good oral care, in the back side of the package or a free pamphlet with the purchase of a brush, like brushing twice a day, flossing, polishing , regular dental check-up by your dentist, this shows a caring and concerned attitude by the company. With the purchase of a toothbrush, give a free coupons which is to be filled in by the consumer and can be used by him or her for getting a free dental check-up as when and where specified in the advertisement in the newspaper. This kind of scheme can be implemented by the company once in two three months. However, these suggestions can be used by the big players in the market or the new entrant, who has to be a big player because a large investment is needed for such heavy sales promotion and also an attempt should be made to convert this low involvement product into a high involvement as it is concerned with personal card and hygiene and a product of daily use. CONSUMER QUESTIONNAIRE 1. AGE : ( 15-30 Years ( 30-40 Years ( 40-50 years (Above 50 years 2. SEX : ( Male ( Female 3. OCCUPATION : ( Govt. Service( Self-employed ( Corporate Executive ( Student ( Others (specify __________________) 4. MARITAL STATUS 🙠 Single ( Married with children ( Married without children 5. AVERAGE MONTHLY INCOME/ALLOWANCE ( Rs. 20000 6. Which toothbrush do you generally use? 7. Name any other five toothbrushes that you can recall 12345 8. Who purchases your toothbrush? ( Myself( A family member( A Subordinate 9. Do you ask for a toothbrush by name? ( Yes ( No 10. How much are you ready to spend on a toothbrush? ( Rs. 5-10( Rs. 10-15( Rs. 15-20( Rs. 20 11. What prompted you to purchase your current toothbrush? ( Dentist’s advice ( Impressed with the advertisement ( Shopkeeper gave it to me ( A well-wisher recommended it to me ( Just bought it no specific reason. 12. How often do you replace your toothbrush? (0-1 month( 1-2 months( 2-3 months( 3-4 months ( 4 months 13. How often do you brush your teeth a day? ( Once ( Twice ( After every meal( Not particular 14. What according to you are the relative importances of the following? | |V. Imp |Imp. |Not so Imp. Doesn’t matter | |PRICE | | | | | |PACKAGING | | | | | |DURABILITY | | | | | |FLEXIBLE NECK | | | | | |COMFORTABLE ANGLE | | | | | |SOFTNESS OF BRISTLES | | | | | |LOOKS (TRANSPARENT HANDLE ETC. ) | | | | | |DIAMOND HEAD | | | | | |GRIP | | | | | |INDICATOR | | | | | 15. Has any toothbrush ad (seen on TV/in a magazine) made an impact on you? |YES |NO |IF YES, THEN WHY | | ORAL-B | | | | |AQUA FRESH | | | | |ROYAL | | | | |COLGATE PLUS | | | | 16. Kindly answer the following in case you have used Colgate Plus/Aqua Fresh toothbrushes: | |AQUA FRESH |COLGATE PLUS | |QUALITY |*V. GOOD * GOOD |* V. GOOD * GOOD | | |* MODERATE |* MODERATE | | |* NO GOOD |* NO GOOD | |AVAILABILITY |* EASY * NOT SO EASY * DIFFICULT |* EASY * NOT SO EASY * DIFFICULT | |IF IT WORTH THE PRICE |* YES *NO |* YES * NO | | |* CAN’T SAY |*CAN’T SAY | |IF THE BRAND IS NOT AVAILABLE, THEN I |* WILL WAIT |* WILL WAIT | | |* WILL NOT WAIT |* WILL NOT WAIT | THANK YOU FOR SPARING YOUR VALUABLE TIME!! RETAILER QUESTIONNAIRE 1. Location of the store : 2. Selling toothbrushes since 3. Brands stocked ( Colgate Plus( Cibaca Supreme( Aqua Fresh ( Jordan( Oral-B( Royal ( Pepsodent( Promise( Ajay ( Ajanta( Classic 4. Which are the top three toothbrushes in terms of exist sales? 1. 2. 3. 4. 5. In case not covered above. What is the status of: 1. Aquafresh( Good( Picking up Moderate( Poor 2. Colgate Plus( Good( Picking up Moderate( Poor 6. How do consumers ask for a tooth brush? (Rank them) (a) Ask by brand name(b) Ask for a cheap brush (c) Specify a price range(d) Go for an expensive brush (e) Keep trying newer ones 7. Which of these two companies make it a point to: (a) Get a regular feedback Aquafresh( Yes( No Colgate Plus( Yes( No (b) Maintain regular supply Aquafresh( Yes( No Colgate Plus( Yes( No 8. Rank your profit margin for the following brands: 1. Cibaca Supreme2. Colgate Plus 3. Oral-B4. Aqua Fresh 5. Classic 6. Ajanta 7. Pepsodent 8. Jordan 9. What is your a) Highest Margin b) Lowest Margin 10. If the consumer does not ask for a specific toothbrush then which one would you offer him? Why? BIBLIOGRAPHY 1. Business Today Library 2. AM Issues of June ‘05, June ‘05, April ‘2006 3. CII Library 4. FORE Library 5. Kotler Philip (Principles of Marketing) 6. Kotler, Philip (Marketing Management). ACKNOWLEDGEMENT I would like to express my sincere thanks to Prof. N. S. Uppal for entrusting me with a challenging project and along with it, his help and encouragement has been exemplary. I wish to place my sincere gratitude to the officials of concerned organization and libraries who in spite of their busy schedule always spared their time whenever needed. ———————– [pic] [pic] [pic] [pic] [pic] [pic] [pic] [pic] [pic] [pic] [pic] [pic] [pic] How to cite Marketing Strategies of Colgate Palmolive Ltd, Papers

War and the Meaning of Home

Wendell Berry, an American author and farmer, was a devoted countryman as well as a person of place. Being the first son in a huge family, Berry realized that the attention and respect to the land you live in is important. He realized that love to land and native home is integral for many people, and he truly believed that his devotion to his roots could make him more humane. Wendell was greatly inspired by the land where he lived in and decided to stick to the old farming methods of using horses to plough instead of modern tractors.Advertising We will write a custom research paper sample on War and the Meaning of Home specifically for you for only $16.05 $11/page Learn More At age thirty, he acquired a farm in his indigenous Henry County where he became a full time farmer and improved his teaching and writing (Kramer, A Farmer’s Gift, para. 1). In his works, Berry makes a wonderful attempt to compare a soldier’s attitude before and after w ar, analyze what aspects of war are able to change a soldier’s mind and principles, and explain why war has to be accepted as the merciless disperser only that negatively influence the current state of affairs. According to Wendell Berry, war plays a crucial role in the life of everybody involved. If a soldier leaves home for war, he has to consider whether or not he will survive, and how he will be welcomed upon his return. War has a significant characteristic to influence everything around and inside a person: his mind, his home, his relationships, and his existence. Berry has written approximately twenty-five poetry books, sixteen essays, and eleven novels along with a collection of short narratives. Berry devoted about fifty-five years of his life to the improvement of his publishing career, and as a result, he has become quite admired in the American publishing sphere. One of Berry’s more popular literary works is a short story called â€Å"Making It Home†, which is from a book called â€Å"Fidelity: Five Stories†. This particular story expresses many of the War related problems a soldier is faced with upon returning home. The essay that follows will clearly attempt to demonstrate how war and home are two things that cannot be separated from a soldier’s mind. Berry clearly explains himself by stating, â€Å"War is the great scatterer, the merciless disperser† (Peters, Wendell Berry: Life and Work, 17). From this, we can conclude that war has the drastic effect of devastating the homes that were left behind by the soldiers just as much as it has agonizing and devastating effects in the battlefield. Berry introduces the main causality of war as the death of a country because truth usually perishes during the process of diplomacy; however, the country remains to suffer the devastating consequences of the war long after it has ended. The aftermath of war on both the opposing and the attacking side is usually what brin gs out this relationship between war and home for the soldier.Advertising Looking for research paper on american literature? Let's see if we can help you! Get your first paper with 15% OFF Learn More Did we win? If we lost, how it is possible to return home? How do we as a nation pick up the pieces? Wendell Berry explores ways in which war and its considerable aftereffects feature the countryside in its quest for transition for the desirable land that is usually found in urbanized areas. War has the drastic effect of devastating the homes that were left behind by the soldiers just as much as it has agonizing and devastating effects in the battlefield. Soldiers usually have an assignment of going into a battlefield with predestined effects in their lives. Within a short period of time, soldier’s thoughts demonstrate how dramatic the changes can be and make him believe that â€Å"I am not a stranger, but I am changed. Now I know a mighty power† (Berry, Maki ng It Home, 97). A person is changed, and it is useless to think over possible reasons for such changes as it can be summed up with war only. War may change human life or even take it away, but Berry suggests considering the details of what may happen when a person comes back home after war, when almost all living principles are changed, and when the desire to continue living under after-war conditions disappears. After all the fighting and war is done, where does the soldier expect to go back? Moreover, this coming back is only applicable in the case of a draftee who has been lucky enough to survive these deracinating forces. In retrospect, what does this soldier hope to return to? Do they hope to return to a land that has been stripped bare by the great exodus that occurred during the war by the migration of people shifting to the opportunities that the war presented in the industrial cities? It is known that â€Å"war devastates the home front as surely as it does the killing fi elds† (Peters, Wendell Berry: Life and Work, 17). So then, in a soldier’s mind the following question surfaces: whether there is any purpose at all in re-uniting with people at home? Will they even be there and will it be the same as it was? The devastating and undesirable consequences of war and the impossibility to forecast what happens after the war and to be sure about personal understanding of the events is one more peculiar feature of war outcomes. World War II made many people chose to be urban dwellers instead of living in the countryside that had once had the potential of being lucrative. Many dwellers instead eclipsed the lush countryside that had once had the potential of being lucrative. Berry feels that â€Å"War†¦ in the outer darkness beyond the reach of love, where people do not know one another kill one another and there is weeping and gnashing of teeth, where nothing is allowed to be real enough to be spread† (Peters, Wendell Berry: Life an d Work, 19).Advertising We will write a custom research paper sample on War and the Meaning of Home specifically for you for only $16.05 $11/page Learn More This proved to be a constant issue Berry wrote about in his fictitious work. The Second World War was a representation of destruction, mechanization, and depopulation. Thus, many lost their loved ones in the war (Wendell, A Citizen’s Response to the National Security Strategy of the United States of America, 436). This therefore exemplifies the anxiety in a soldier’s mind about the fear of coming back to drastic changes, which seem to have no place for him/ her anymore. The cultural aspect of war makes it possible to nationalize a nation and develop another force that can retain or even change considerably the features which cannot belong to the existed requirements. The traditional neutrality of the American culture would be abandoned in the course of the two world wars. The school wa s approached as a repository for collective memories as a bodily expression of community culture (Peters, Wendell Berry: Life and Work, 22). Again, the effects of war become a reason to unify a nation’s interests and purpose giving a soldier a sense of purpose. On the flipside though, this creates an uncomfortable and unsettling feeling of obsoleteness upon the return home. A home is the place that remains to be a common ground where a good life can be achieved even after a war. In Making It Home, Berry demonstrates one of the happiest moments in the life of every soldier, the moment when he â€Å"has his place to which he can return† (Peters, Wendell Berry: Life and Work, 22). Art qualifies to be one of the lucky soldiers who survive the war. He has a place to which he can return – a utopia or reality. After three years of operating as an expendable cog, Art finally makes it and is able to come back home. Art travels by way of bus towards home. On his way home, he cannot even realize that now he is one of those who know nothing about his surroundings. Before he reaches his place, he is only separated by several creeks that he once knew by name: â€Å"It pleased Art to think that the government owed him nothing, and that he needed nothing from it, and he was on his own. Nonetheless, the government thought it owed him tribute. It wanted to praise him and the rest for their acts that it considered heroic as well as glorious. This is because the war was ending and their victory was glorious.† (Berry, Making It Home, 87) With the help of this quote, Berry tries to explain how the government accepts the idea of victory and compares it to the thoughts and attitudes of the soldier. Though government is an evident participant in the war, its representatives never fight the battle on the front lines. They may support soldiers and promise them many things; however, when the war is over, a soldier returns home. He is going home, and nothing ca n distract him except the idea of what is waiting for him.Advertising Looking for research paper on american literature? Let's see if we can help you! Get your first paper with 15% OFF Learn More It is difficult to imagine how mane problems may bother a person when war is over, and Berry makes an attempt to define the most burning aspects; one of them is capital punishment with its possibility to infringe upon moral justice and disappear during times of war. He describes this so perfectly in Berry’s poem â€Å"The Morning’s News.† In this work, Berry makes one more attempt to evaluate the impact of war and its aftereffects. He tries to compare death by its design and introduces the tragic nature of war using the innocence of the nature and of the child. â€Å"I look at my son, whose eyes are like a young god’s,/ they are so open to the world† (Berry, The Morning’s News, 88). Berry is sickened by the killing that is done to human beings and he explains further â€Å"and I am sickened by the complicity in my race† (Berry, The Morning’s News, 87). In addition, he argues the following: â€Å"to kill or be killed in hot sav agery like a beast is understandable. It is forgivable and curable. But to kill, by design, deliberately, without wrath, that is the sullen labor that perfects Hell.† (Berry, The Morning’s News, 87) This ideas disturbs him to think how cruel a human being can be and has a connection to the fact that a soldier and, in some cases, a prisoner of war convicted of heinous crimes are sentenced to capital punishment. Berry critically wonders when peace will settle in the world for both him and his family. He ends up finding solace in how wild things conduct their lives: â€Å"When despair for the world grows in me/ and I wake in the night at the least sound/ in fear of what my life and my children’s lives may be†¦/ I come into the peace of wild things†¦/ I enjoy the light of the stars.† (Berry, The Peace of Wild Things, 85) Berry feels some kind of freedom when he forgets the constant â€Å"war† he has to face with his conscience about the diffic ulties that are found in life. Christians were certainly confused about the writings in the scripture, and Wendell Berry brought understanding of the scripture and a definite guidance that sought to show environmental ethics that were brought out in the scriptures. Berry’s works â€Å"have revealed significant shifts in his religious thought and important intensifications of his commitment to religious foundations for an ethical life, his fiction invariably remains firmly secular with none of his main characters espousing strong religious beliefs† (Murphy, The Unforeseen Self in the Works of Wendell Berry para.1). The works of poetry that he has written best demonstrate what it actually means to inhabit a holy community where creation is forever taking place. His opinion about Christian ecology can be best obtained by interpretations of his poetry. The motivation that drives Wendell to write this poetry is to bring about emancipation to Christians from â€Å"failures and errors of Christian practice†. His purpose is to bring Christians to view divinity as something that exists in all features of the earthly population. People need to have something to believe in, and Berry finds Christianity as a powerful means to rely on. In an essay written by Berry, he brings out what the nature poems bring out. â€Å"It seeks to give us a sense of our proper place in the scheme of things†¦. Man, it keeps reminding us, is the center of the universe only in the sense that wherever he is, it seems to him that he is at the center of his own horizon; the truth is that he is only a part of a vast complex of life, on the totality and order of which he is blindly dependent. Since that totality and order have never yet come within the rational competence of our race †¦ the natural effect of such poetry is the religious one of humility and awe.† (McKibben, Wendell Berry and the Cultivation of Life: A Reader’s Guide para. 12) This attitude helps to explain why a soldier continues to serve their country zealously and protect his home wishing for the day when such senseless conflicts can resolved without resorting to such drastic measures. Wendell Berry clearly explains how war and home are directly linked in a soldier’s mind. His desire to evaluate the details of the event makes him more interesting and more intriguing. He makes a good attempt to focus on war times and the outcomes which are inalienable for people. According to him, war is a devastating event that ought to be avoided altogether. There are numerous reasons why wars begin, but the consequences it brings are far worse compared to the reasons why the war was fought in the first place. We must avoid these situations altogether. Such people like Berry show some possible ways to advocate peace in order to solve things and take measures to prevent the occurrence of wars. Works Cited Berry, Wendell. â€Å"The Hurt Man.† Hudson Review 56.3 (2003): 431-438. Academic Search Premier. EBSCO. Web. Berry, Wendell. â€Å"A Citizen’s Response to the National Security Strategy of the United States of America.† Orion. 2003. Web. Berry, Wendell. â€Å"Making It Home.† Fidelity Five Stories. New York and San Francisco: Pantheon Books, 1992: 83-105. Berry, Wendell. â€Å"The Morning’s News.† In David Impastato Upholding Mystery: An Anthology of Contemporary Christian Poetry. New York: Oxford University Press, 1997. Berry, Wendell. The Peace of Wild Things. 2010. Web. Brockman, Holly. Personal Interview. January/February 2006. Berry, Wendell. Interview. How Can a Family ‘Live at the Center of its own Attention?. The Southerner. Fearnside, Jefferson. Personal interview. Jul 2008. Berry, Wendell. Interview. Digging In. The Sun. Kramer, Kyle T. â€Å"A Farmer’s Gift.† America 200.13 (2009): 17-19. Web. McKibben, Bill. â€Å"Wendell Berry and the Cultivation of Life: A Reader’s Gu ide.† Christianity Toda 53.3 (2009): 63. Web. Murphy, Patrick D. â€Å"The Unforeseen Self in the Works of Wendell Berry.† Christianity and Literature 52.4 (2003): 580. Web. Peters, Jason. Wendell Berry: Life and Work. Lexington: The University Press of Kentucky. 2007. This research paper on War and the Meaning of Home was written and submitted by user Maginty to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.